Q + A

the voice of eliana chioetto

This edition, we met with Eliana Chioetto, an individual who has devoted their life to next-generation design and aesthetics. Her robust background in design-driven companies led Chioetto to her current career at Porcelanosa—a Spanish manufacturer that’s a global leader in the innovation, design and distribution of tile, kitchen and bath products.

What’s your backstory?

Born in Peru, graduated from Santa Barbara High School in California. After college with a degree in business, I followed my wonderful husband Stefano to Milan where I lived for 12 years working for incredible design-driven companies such as HABITAT, the publishing house of prestigious design and architecture magazines, as well as the SAMBONET ROSENTHAL GROUP in their marketing and sales departments respectively. I participated in the best European design trade shows, Il Salone di Milano being one of my favorites. In Denver, I worked for another design publication, MODERN IN DENVER. This stint connected me to my present position with PORCELANOSA GROUP USA.

How long have you been with Porcelanosa?

Five years

Describe your role at Porcelanosa?

I am the account executive for the Denver and Aspen areas.

How does architecture and design tie into your passions in life?

Architecture and design are a philosophy of life. I love to savor the things that surround me. The love for original ideas is what drives a lot of my personal and professional choices.

Define the design style you tend to gravitate towards in two words:

Simplicity and harmony.

What are the current trends in flooring and tile you’re seeing?

The current trend in tile is more natural, perfectly finished textures, more sustainable materials and more refined, crisp lines. Big formats for floors and walls, creating limitless spaces under a unified aesthetic.

How has Covid-19 impacted production?

Our factory in Spain paused for two weeks, but our logistics center never stopped.

What design rule have you seen broken that made an impression?

Cohesiveness. Buildings or homes with multiple clashing styles.

Which display would you want to bring home from the showroom?

One of our stylish and functional kitchens. 

Name your top 3 favorite collections ever sold at Porcelanosa?

Xtone, Lounge and KRION 

What are a few hot spots around the showroom you frequent?

South Broadway has become one of the coolest, hippest streets in Denver.

For a quick lunch, Vert kitchen or the Hornet, dinner and drinks at Gozo or Lena if you like Latin bites, and Friday happy hour with my colleagues at Roxy.

In your opinion, what makes a house a home?

Laughter, meals with family and friends, a comfy sofa and objects that tell a story.